The 10-year-old appeared in her first-ever brand campaign for children’s apparel company OshKosh B’gosh. In the back-to-school spot, titled “Today is Someday,” Monroe plays a 10-year-old version of her mom Mariah Carey. According to a company press release, the ad pays tribute to the Grammy winner’s “childhood, her songwriting and her profound impact and influence on generations of young dreamers.” It also gives nods to the singer’s memoir, The Meaning of Mariah Carey, and her hit singles.
In fact, OshKosh B’gosh noted Monroe’s outfit was styled in collaboration with Mariah and pays homage to the OshKosh jeans the star wore in the music video for her 1990 single “Someday.”
“Someday it’s going to be different,” Monroe said in the ad. “The melodies that live in my head, someday they’ll live at the top of the charts. The songs in my heart will touch millions of hearts. Artist of the year, artist of the decade, artist of the millennium. But the meaning is in inspiring generations of little girls to hit their high note. How’s that for a daydream?”
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The campaign also honors Muhammad Ali and Outkast. “With ‘Today is Someday,’ OshKosh B’gosh spotlights notable trailblazers as children in a series of powerful vignettes celebrating their confidence and determination,” the press release continued. “Viewers will hear inspiring inner monologues from Ali, Carey and Outkast as children, dressed in OshKosh B’gosh, encouraging the next generation to dream boldly about who they’ll become someday.”