After nearly 40 minutes of presentation, Apple finally gave in and debuted the product update everyone was waiting for: The iPhone 13!
Apple’s new smartphone is the iPhone 13, embracing the notoriously unlucky number for the latest version of its wildly popular device.
Like the other new Apple products announced on Tuesday, the iPhone 13 comes in an array of colors (pink, blue, “midnight starlight,” and Product RED). It’s got a new chip at its heart (the A15 Bionic) that makes it Apple’s most powerful iPhone yet, and the base storage has been increased to 128 GB (a new 512 GB model is also being added at the high end).
The product updates keep coming: the Apple Watch is getting a big update. The latest version is known as Apple Watch Series 7 and its the biggest version of the watch Apple’s ever made.
The latest version of the Apple Watch is the Series 7, and it starts at $399.
The new Series 7 has a larger and tougher display than ever before, Apple said. It comes in five new colors, and employs Apple’s “Retina” display technology.
It’s otherwise not a massive update over previous models, but the benefit of the new Apple Watch models dropping is that older models are likely to drop in price. Apple didn’t put a specific launch date on the new Apple Watch models, and only committed to a “fall” launch window.
Apple is also updating its smaller iPad, the iPad Mini. The fifth generation iPad Mini starts at $499, comes with 5G connectivity, and has a more powerful chip and camera.
It’s not just the traditional iPad getting an update: Apple rolled right from the big iPad update to an update for the iPad Mini.
In the 2.5 years since Apple last updated the iPad Mini, Apple focused on improving the chip at the heart of the tablet, adding 5G connectivity, and producing the device in more colors.
In a nod to its bigger brother, the iPad Mini now has a USB-C port which is used both for charging and for connecting to various accessories, and it matches the design of the standard iPad.
Rather than beginning with the iPhone, Apple CEO Tim Cook started the presentation with the debut of the latest iPad: The new iPad starts at $329 and is expected to ship to customers starting next week.
The first new product Apple debuted on Tuesday was an update to its long-running tablet, the iPad.
The latest version of the iPad comes with a more powerful chip, the “A13 Bionic,” boasting 20% stronger performance, and an upgraded 12 megapixel ultrawide camera. It’s also getting a storage boost, with the base model coming with 64 GB.
Apple’s latest iPad starts at $329, comes in two colors (“space gray” and silver), and it’s expected to start shipping to customers next week. It’s available for pre-order on Tuesday, Apple said.
If history is any indication, the new iPhone models will feature the A15 Bionic chip just like last year’s featured the A14 Bionic chip. What that means for actual performance or additional functionality remains to be seen, but it’s likely to be touted as Apple’s fastest ever mobile processor.
The biggest new feature that could come in this year’s model is a critical safety feature: satellite connectivity for emergency situations.
The functionality would give iPhone users the ability to “send texts to first responders and report crashes in areas without cellular coverage,” Bloomberg’s Mark Gurman reported.
The longshot — that may or may not have been teased in an episode of Apple-produced streaming TV show “Ted Lasso — is that Apple is removing the “notch” at the top of the iPhone that houses the front-facing camera. On a late August episode, Apple superfans spotted what looks to be an iPhone with no notch.
Apple CEO Tim Cook, who usually hosts the iPhone presentation, tweeted on Tuesday morning that he’s “somewhere a little different this time.” That “somewhere different” appears to be Joshua Tree National Park.
After building the massive headquarters it calls Apple Park, it’s no surprise that Apple usually holds its big iPhone presentation there: The building is stunning and has its own theater for exactly these type of events.
Though Apple’s invite to the event said it would be broadcast from Apple Park, it sounds like at least part of it will take place elsewhere in California.
Apple’s “California Streaming” event starts at 1 p.m. ET, and you can watch it on a variety of different devices and platforms.
Whether you want to watch the presentation on a smartphone, a tablet, a computer, or a TV, Apple has you covered. The “California Streaming” event is scheduled to kick off at 1 p.m. ET and can be streamed everywhere from Apple.com to Apple TV to YouTube.