The 44-year-old rapper confirmed his new album, Donda, will drop on Friday with a commercial that aired during Game 6 of the NBA Finals. The ad for Beats Studio Buds features athlete Sha’Carri Richardson and was scored and edited by West. Richardson was controversially suspended from Team USA ahead of the Tokyo Olympics after testing positive for marijuana.
“There will be ups and down in life, but it’s important to remember to RUN YOUR OWN RACE,” the sprinter shared on Instagram, along with the clip. “Love to @beatsbydre and @kanyewest for the support.”
West previews the Donda track “No Child Left Behind” in the spot, his first new song since 2019.
“Back again, I used my back against the wall / Never called on y’all, never count on y’all / Always count on God,” he sings. “He’s done miracles on me.”
The advertisement ends flashing a “Live Your Truth” slogan.